A large box of greens made up of fennel, chard leaves, runner beans, courgettes and potatoes from Riverford, U.K.'s largest organic delivery business, totaled $29.78 (15.95 pound).
The same volume of veggies at Tesco will cost the consumer $41.08 (22 pound), $44.44 (23.80 pound) at Sainsbury's and $48.99 (26.23 pound) at Waitrose.
Rob Hawar, operations director of Riverford, explained to the U.K. Telegraph the large difference was because of financial redundant business models of the grocery chains. Hawar cited the chains' rejection of oddly shaped veggies as one of the reasons behind the high cost, which is passed on to shoppers.
Meanwhile, a School Food Trust report discovered 14 percent of young Britons do not eat fruits despite nutrition experts' advice to take in five portions a day.
The report found out that many of the school children linked having a healthy diet with starving themselves. "Perceptions of which foods should be eaten in moderation and an understanding of balancing a diet appear to be weak," the report said.
To address the problem, government minister suggested that corner stores receive government funds to make available more fruits and vegetables for British school children. The money would be used to buy chillers and shelves to have a prominent display for the healthy items.
