Reuters quotes Jeff Knezovich, executive vice president of the American Academy of Cosmetic Surgery (AACS) as saying that the trends have changed radically since the 1960s and 1970s when cosmetic surgery was "rarely talked about." He also added that these days the cosmetic surgery topic has become a "dinner table conversation."
"People are becoming more aware of cosmetic surgery and its benefits," Knezovich said, adding that a person's change in physical appearance may make him or her feel better, thereby leading to increased performance and overall happiness.
The survey was conducted during July 11-16. The AACS' 2006 Consumer Perspective Survey included 1,010 interviews -- representative of over 1.4 million households -- of men and women, aged 18 to 65 years.
According to the survey, almost one in five individuals who had the desire to go under the knife to look better mostly included women, young adults, and individuals who live in the Western part of the United States.
However men were not altogether against the idea and almost 12 percent responded that they too had the desire to undergo some type of cosmetic surgery in the future.
