Concerned with the falling birth rate and rapidly aging population, Japanese policymakers are thinking about allowing TV ads for matchmaking agencies in the hope that an increase in couples will result in more children.

The officials worry that condensation in population can lead to decline in country's economy as there will be a smaller workforce supporting a growing number of pensioners.

An official at the Trade Ministry said, "Compared to newspapers, where such ads can currently run, the impact of television is much greater."

The officials rule the late marriages or "no marriages at all" as the prime reason behind the decline.

TV advertising for businesses that are based on private information is generally not allowed in Japan.