The company will be employing the ever-popular "rubber wrist band for a cause" campaign. The wrist bands have been used for fund-raising awareness with cancer, diabetes, heart disease, as well as support for troops fighting in Afghanistan and Iraq.
Harley Davidson will sell the wristbands to customers who make a donation to the MDA as well as customers who come in for a test ride during the "Demo Days for MDA" promotion. Customers can also receive a Harley-Davidson collector's edition wristband. A portion of the proceeds will go toward the research and medical care for children and adults with neuromuscular disease and the MDA summer camps.
The Muscular Dystrophy Association is a lifeline for for those afflicted with the debilitating disease which cripples and eventually ends the lives of millions of people prematurely.
