China is pushing the country-wide drive this month following a string of poisoning incidents and widespread sale of phony milk powder and other substandard products in the market, according to state-owned Xinhua News Agency.
The sale of the fake milk powder resulted in the death of at least a dozen babies since 2004.
Campaign spokesman Cheng Zhigang said among the project components are the formulation of a national standards for food quality catering to children, supervision of the food quality in groceries and supermarkets in rural areas and the establishment of a special fund for children's food safety.
"Its goal is to spread food safety and nutrition knowledge to children and their parents, help youngsters have healthy dietary habits and regulate domestic food market," Cheng was quoted in a report Sunday.
China has more than 400 million children and teenagers under the age of 18, official figures show.
China's safety standards from food to toys and other exported products have been the focus of international attention.
