Mr. Clinton says, "The idea that health decisions you make as kids could stop you from living your dream is heartbreaking to us." He will appear in public service announcements and in a town hall forum devoted to childhood obesity.
Nickelodeon Networks President Herb Scannell, Arkansas Governor Mike Huckabee and American Heart Association President Robert Eckel will also participate. Nickelodeon and its affiliates will commit almost $30 million worth of air time a year to the campaign in addition to promoting it on Web sites, at theme parks, and during live stage shows.
