The site identifies common believed risks associated with some campaigns that hype fish fallacies.
FishScam.com features a mercury-in-fish calculator based on the federal government's "Benchmark Dose Lower Limit" which is a measurement of the lowest dose of mercury (in tuna and other fish) that government scientists believe might put the public's health at risk.
Center for Consumer Freedom Director of Research's David Martosko says, "The amount of mercury that might actually be harmful is many times greater than what Americans get from the fish on their plates." He continues, "The real harm threshold is ten times greater than what some activist groups want us to consider 'unsafe.' The best science indicates that you shouldn't worry about mercury in your diet unless you eat a massive amount of fish."
Besides the mercury counter, the site also provides rebuttals of fish scares that are promoted by groups that provides point-by-point rebuttals to the fish scares promoted by over a dozen activist groups, and sets the record straight on often-repeated mercury myths.
It also offers science-based information about mercury, and animal-rights arguments about whether or not fish feel pain.
